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Case Studies

Case Studies

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Consumer Incentives

ACER

ACER EFTPOS card

ACER

Acer used branded prepaid gift cards as a consumer incentive to stimulate computer and tablet sales. The gift card program helped Acer meet specific price points and sales thresholds.

Foxtel

Foxtel EFTPOS card

Foxtel

Foxtel used branded eftpos gift cards to help drive a 'member get member' campaign. Existing members that referred the lead and the newly acquired member were both rewarded with a Foxtel gift card.

Trade Incentives

Roy Morgan

Roy Morgan EFTPOS card

Roy Morgan

Roy Morgan is a customer research organisation that has used branded prepaid gift cards to build loyalty with research participants.

Heinz

Heinz EFTPOS card

Heinz

Heinz incentivised their trade clients to order large quantities of products over a promotional period. For bulk orders a $50 eftpos gift card was provided as a reward.

Customer and Client Rewards

Vodafone

Vodafone EFTPOS card

Vodafone

Vodafone uses our Secure Online Loading platform to load and issue cards to staff for tenure and performance.

CUB

Carlton & United Breweries EFTPOS card

CUB

CUB rewarded clients with a 6 pack prize in the form of a branded eftpos gift card to the equivalent value. We were able to fix the fee on the promotion so that CUB was protected against high claim rates. This pricing model also meant that CUB was charged less than the face value of the cards issued..

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